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About spam complaints

If you use e3 Delivery Service to send messages, your delivery history Summary section will report a "Spam Complaints" number. This number indicates how many times one of your recipients reported your message as junk to their email provider (for example, Yahoo users can click the "Spam" button while viewing email to report a message as junk). Many email providers, including AOL and Yahoo, forward these complaints back to the e3 Delivery Service servers, after first stripping out the recipient's email address.

Your spam complaint rate should never be higher than 0.01%. Occasionally, members of your mailing list may forget that they previously elected to receive your emails. As such, it is always a good idea to include a statement at the top of your message explaining why the recipient is receiving email from you — and instructions on how to unsubscribe from your mailing list.

High spam complaint rates may be grounds for termination of your e3 Delivery Service account.

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